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Visibility. It’s a word that’s taken on significant meaning to shippers and logistics providers the world over. Traditionally, visibility has meant knowing, at any one point in time, where shipped goods are within the cargo supply chain. But is this really all that it means?

Over the next decade, virtually every industry in the world will be digitalised as part of the Fourth Industrial Revolution (4IR) – that catch-all phrase for the accelerating trend of automation, cyber-physical systems, the Internet of things, cloud computing and cognitive computing.

Software may be eating the world, but some industries have been off the menu. Now, international shipping’s time has come.